Preamble:
This project set out to compete with other habit-tracking apps and focused on creating strategic solutions to address common pain points, including goal tracking, time management, habit consistency, and breaking undesirable habits. The project's main goal was to develop an accessible product that harnessed psychology to enhance users' habit-tracking experience.
Challenge:
The project focused on creating a solution committed to a positive user experience and accessibility while leveraging the principles of psychology to create a meaningful and effective habit-tracking experience.
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Process:
The process began with extensive research, including a competitive analysis of habit management and day planner apps, with a focus on creating a streamlined and accessible user experience. This analysis revealed innovative features in existing apps, such as habit suggestions, Pomodoro timers, and swipe functions. Notably, opportunities for improvement were identified, particularly in the areas of habit categorization and more effective reminders. Further research explored tips for accessibility, improved user experience, shape theory, psychology, and the interconnectivity between user experience and user interaction. This research helps guide design decisions in functionality, accessibility, and aesthetics.
Following the research the project followed an iterative process and inspiration was collected, to inform a colour palette. empathy maps were created to build an understanding of the target audience. Wireframing laid the basis for the design and was explored digitally. Through thorough iteration, wireframes built a design system in which could inform the layout of each page. Resulted in a clear plan in the navigation and layout of final prototype.
Audience:
The project strives to embody the core tenets of James Clear’s Atomic Habits to deliver a stream-lined experience that provides focus and discipline for those looking to improve their lives through minor but impactful changes. Empathy mapping helped generate a series of personas that helped visualize potential users and their pain points, helping to resolve their issues. The design appeals to a larger gender neutral demographic, with a motivating “tough love”-centric tonality that helps users to feel in control of their life. Users who struggle to maintain their habits, are disorganized, or feel overwhelmed by their lives can turn to Habitapp to regain an empowered sense of self. It seeks to eliminate cluttered user-interfaces, distracting elements, and other unhelpful features found in many competing apps, to combat the stress of everyday life these users experience.
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Branding:
The brand name "Habitapp" cleverly combines multiple word elements. It not only represents a habit-forming app but also alludes to "habitat" and "tap." The reference to "habitat" suggests a thriving environment, while "tap" relates to the app's interaction. This amalgamation of "Habit," "App," "Habitat," and "Tap" creates a meaningful brand name symbolizing an ideal space where one can achieve their goals at their fingertips. Habitapp's bright yellow was selected as the accent colour carried in by the default branding, used to elicit feelings of energy, enthusiasm, and progress. The yellow offers a high contrast to the default dark mode platform, allowing users of any vision level to read and navigate the app. Inter was selected as the brand’s type for its simple, clear-cut, no-frills appearance directly reflecting the project objective
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